The Timber Framing Collective is responsible for the marketing of timber framing in Australia.
Currently, we are financially supported by Australian sawmills, importers, industry associations, peak industry bodies, building products suppliers and treatment suppliers.
The Timber Framing Collective exists to make sure everyone in our industry feels they have a voice.
Our mission is to promote, establish and consolidate Timber Framing – The Ultimate Renewable™ as the leading building materials brand in Australia for residential construction.
Why do we need a collective?
In our amazing world, there is a forest of aspen trees that is 47,000 strong. Each tree is perfectly straight, one hundred feet tall and magnificent. Yet, dig beneath the surface and you’ll find something strange.
These trees are not separate, they’re all connected by a single root system. What looks like a mighty forest is, in fact, one tree. And it has survived many thousands of years because each individual has drawn strength from the others.
In exactly the same way, Australia’s timber framing industry is stronger as a collective.
Together, we must put timber in the frame. Because, if we’re to have a future on this planet, the world is counting on people like us to help it focus on resources that are renewable, carbon neutral, non-toxic, recyclable and natural. It’s our duty to create more forests, not more carbon-dioxide.
A timber frame is the backbone of a home. And we’re the backbone of the timber framing industry – here to provide strength and support when it’s needed most. One tree is strong. But when we are a forest, we are mighty.
How the collective works.
In a supply chain that boasts many branches, we believe simplicity is the root of success.
That’s why we created the Timber Framing Collective, to provide a focal point for all things related to timber framing.
Our brand engages with industry and stakeholders to speak with a single, unified voice to communicate the structural, economic, renewable and social benefits of timber framing.
Putting timber in the frame
Timber is in the DNA of Australian homes. It’s a living reminder of the connection we feel to the world around us and the duty we have to help preserve it for future generations. Timber framing is strong, versatile and, most importantly of all, endlessly renewable.
The Timber Framing Collective exists to make sure those messages are heard loud and clear.
Our logo embodies our story. Like the rings in a piece of timber that tell the story of a tree’s life, our elegantly simple logo contains many layers of meaning. Some people see a pair of linked hands – representing the togetherness of our collective.
Some see the frame of a house – representing strength of purpose. Some see a pathway leading into a forest – representing the natural source of our product. And some see an abstract expression of the initials of our name – TFC.
The truth is, we are all these things and more.